The Work - Logo Design
I find it paramount that copywriters have an understanding of design, and vice versa. I will never claim to have an ounce of the talent my art directing colleagues have, but I know enough to keep an informed design perspective while writing copy and concepting. I’ve created some logos, as it lives at the core of a brand’s soul and identity.
Love Field
Love Field (DAL) is an intercontinental airport in Dallas, Texas. The heart motif is both a nod to the airport name and Southwest Airlines, who operate 18 of the airport’s 20 gates. An aircraft on takeoff looks upward at the many possibilities air travel allows.
Rebellion Watches
Rebellion is an horological renegade. They craft sleek, innovative watches that fly in the face of the traditional styles from brands such as Rolex and Omega. In this logo, Rebellion is the challenger - a small, defiant arrow pointing upward against the traditional watchmakers. The red reflect’s Rebellion’s Swiss heritage.
The Metropolitan Museum of Art
An attempt make justice for atrocity that is the Met’s current logo. Five interlocking diagonal stripes make up the logomark, which can easily be extrapolated for use on merchandise. Three stripes are the primary colors from which all colors are created. Art is created when these stripes intersect. The black stripes represent the Met’s location at 5th Avenue and the 86th Street Traverse. A modern serif for the wordmark balances out the modernity of the logomark.